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href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul> </li> </ul></div> </div> </div> <div class="elementor-element elementor-element-5f98ee0 elementor-widget elementor-widget-shortcode" data-id="5f98ee0" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div id="mwd-main-navigation"><div id="mobile-ui-btn-bar"><img class="burger" src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg" alt="menue"><img class="close" src="https://e-dialog.group/wp-content/themes/e-dialog/img/close.svg" alt="menue"></div><div id="mobile-ui-footer"><a href="#">Kontakt</a><div class="social-media"><a target="_blank" href="https://de-de.facebook.com/edialog.at/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/facebook.svg" alt="facebook"></a><a target="_blank" href="https://twitter.com/e_dialog"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/twitter.svg" alt="twitter"></a><a target="_blank" href="https://www.instagram.com/e_dialog/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/instagram.svg" alt="instagram"></a><a target="_blank" href="https://at.linkedin.com/company/e-dialog_2"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/linkedin.svg" alt="linkedin"></a></div></div><ul id="mwd-main-navigation-menu" class="mwd-main-navigation-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1792"><a href="#">Ich will</a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3456"><a href="/bessere-kampagnen/">Bessere <br> Kampagnen</a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3459"><a href="/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1794"><a href="/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3461"><a href="/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3457"><a href="/daten-nutzen/">Daten <br> nutzen</a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3458"><a href="/euer-wissen/">Euer <br> Wissen</a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/at/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/at/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/at/blog/">Blogartikel</a></li> </ul> </li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">Wir können</a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30949"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/at/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind</a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style><div class="mwd-blogPost flex breadcrumb"><div class="container"><span class="parent"><a href="https://e-dialog.group/at/blog/" title="Blog">Blog</a></span><span class="arrow">></span><span class="child">Google Analytics datenschutzkonform nutzen</span></div></div><div class="mwd-blogPost flex header" style="background-image: url(https://e-dialog.group/wp-content/uploads/2022/02/Blog-GA-DSGVO.png);"><div class="container"><h1>Google Analytics datenschutzkonform nutzen</h1><p class="author">von Carmen Contreras-Salazar</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">17. Januar 2022</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>In der aktuellen Berichterstattungen wird fälschlicherweise gemeldet, dass Google Analytics nach einem Entschluss der österreichischen Datenschutzbehörde nicht mehr datenschutzkonform sei. Um schnellen Fehlentscheidungen vorzubeugen, zeigen wir Ihnen, warum diese Aussage so nicht verallgemeinert werden kann und wie Sie Google Analytics weiterhin datenschutzkonform nutzen können.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><h3>Digital Analytics</h3><p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> </p></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="28134" class="elementor elementor-28134"> <section class="elementor-section elementor-top-section elementor-element elementor-element-2cf30ec0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2cf30ec0" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59e7237b" data-id="59e7237b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2425c098 elementor-widget elementor-widget-text-editor" data-id="2425c098" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.6.1 - 23-03-2022 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p>In der aktuellen Berichterstattungen wird fälschlicherweise gemeldet, dass Google Analytics nach einem Entschluss der österreichischen Datenschutzbehörde nicht mehr datenschutzkonform sei. Um schnellen Fehlentscheidungen vorzubeugen, zeigen wir Ihnen, warum diese Aussage so nicht verallgemeinert werden kann und wie Sie <strong>Google Analytics weiterhin datenschutzkonform nutzen</strong> können. Natürlich <a href="mailto:kontakt@e-dialog.group" target="_blank" rel="noopener noreferrer">unterstützen</a> wir Sie gerne bei der Prüfung und Anpassung Ihrer Implementierung.</p> </div> </div> <div class="elementor-element elementor-element-79d7eaf elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="79d7eaf" data-element_type="widget" data-widget_type="blockquote.default"> <div class="elementor-widget-container"> <style>/*! elementor-pro - v3.6.4 - 15-03-2022 */ @charset "UTF-8";.entry-content blockquote.elementor-blockquote:not(.alignright):not(.alignleft),.entry-summary blockquote.elementor-blockquote{margin-right:0;margin-left:0}.elementor-widget-blockquote blockquote{margin:0;padding:0;outline:0;font-size:100%;vertical-align:baseline;background:transparent;quotes:none;border:0;font-style:normal;color:#55595c}.elementor-widget-blockquote blockquote:after,.elementor-widget-blockquote blockquote:before,.elementor-widget-blockquote blockquote cite:after,.elementor-widget-blockquote blockquote cite:before,.elementor-widget-blockquote blockquote footer:after,.elementor-widget-blockquote blockquote footer:before{content:"";content:none}.elementor-blockquote{-webkit-transition:.3s;-o-transition:.3s;transition:.3s}.elementor-blockquote__author,.elementor-blockquote__content{margin-bottom:0;font-style:normal}.elementor-blockquote__author{font-weight:700}.elementor-blockquote footer{margin-top:12px;display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-ms-flex-pack:justify;justify-content:space-between}.elementor-blockquote__tweet-button{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-transition:.3s;-o-transition:.3s;transition:.3s;color:#1da1f2;-ms-flex-item-align:end;align-self:flex-end;line-height:1;position:relative;width:-webkit-max-content;width:-moz-max-content;width:max-content}.elementor-blockquote__tweet-button:hover{color:#0967a0}.elementor-blockquote__tweet-button span{font-weight:600}.elementor-blockquote__tweet-button i,.elementor-blockquote__tweet-button span{vertical-align:middle}.elementor-blockquote__tweet-button i+span,.elementor-blockquote__tweet-button svg+span{margin-left:.5em}.elementor-blockquote__tweet-button svg{fill:#1da1f2;height:1em;width:1em}.elementor-blockquote__tweet-label{white-space:pre-wrap}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button{padding:.7em 1.2em;border-radius:100em;background-color:#1da1f2;color:#fff;font-size:15px}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:hover,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button:hover{background-color:#0967a0;color:#fff}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:hover:before,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button svg,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button svg{fill:#fff;height:1em;width:1em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button{padding:0;width:2em;height:2em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i{position:absolute;left:50%;top:50%;-webkit-transform:translate(-50%,-50%);-ms-transform:translate(-50%,-50%);transform:translate(-50%,-50%)}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:before{content:"";border:.5em solid transparent;border-right-color:#1da1f2;position:absolute;left:-.8em;top:50%;-webkit-transform:translateY(-50%) scaleY(.65);-ms-transform:translateY(-50%) scaleY(.65);transform:translateY(-50%) scaleY(.65);-webkit-transition:.3s;-o-transition:.3s;transition:.3s}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:before{right:auto;left:-.8em;border-right-color:#1da1f2;border-left-color:transparent}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:before{left:auto;right:-.8em;border-right-color:transparent;border-left-color:#1da1f2}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:hover:before{border-left-color:#0967a0}.elementor-blockquote--skin-boxed .elementor-blockquote{background-color:#e6e9ec;padding:30px}.elementor-blockquote--skin-border .elementor-blockquote{border-color:#e6e9ec;border-left:7px #e6e9ec;border-style:solid;padding-left:20px}.elementor-blockquote--skin-quotation .elementor-blockquote:before{content:"“";font-size:100px;color:#e6e9ec;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote footer{-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-direction:row;flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote footer{-webkit-box-orient:horizontal;-webkit-box-direction:reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote__author,.elementor-blockquote--align-center .elementor-blockquote footer{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}</style> <blockquote class="elementor-blockquote"> <p class="elementor-blockquote__content"> Keine Zeit das jetzt durchzulesen? Kein Problem - wir haben unsere Tipps für den datenschutzkonformen Einsatz von Google Analytics auch als <a href="/wp-content/uploads/2022/03/e-dialog-Handout-Google-Analytics-DSGVO-konform-nutzen-V2.pdf" rel="noopener noreferrer" target="_blank"><strong>PDF zum Download</strong></a> vorbereitet.<br> Außerdem bieten wir mit unserem <a href="/konformitaetscheck/">Konformitäts-Check</a> eine Überprüfung Ihrer Google Analytics Implementierung. Details und Terminvereinbarung finden Sie <a href="/konformitaetscheck/">hier</a>. </p> </blockquote> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-686478b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="686478b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fc6ad7" data-id="3fc6ad7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2c0e8cf elementor-widget elementor-widget-heading" data-id="2c0e8cf" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.6.1 - 23-03-2022 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h2 class="elementor-heading-title elementor-size-default">Was bedeutet die Entscheidung konkret?</h2> </div> </div> <div class="elementor-element elementor-element-fb5525d elementor-widget elementor-widget-text-editor" data-id="fb5525d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der Teilbescheid der Datenschutzbehörde in dem konkret vorliegenden Fall stellt fest, dass die <strong>dort stattgefundene Einbindung</strong> von Google Analytics <strong>zum damaligen Zeitpunkt</strong> (14.08.2020) unter anderem <strong>folgende Mängel</strong> aufgewiesen hat:</p><ul><li>die Nutzung von Google Analytics wurde lediglich auf den alten SCCs (Standard Contractual Clauses) gestützt</li><li>eine Einwilligung zur Datenverarbeitung wurde nicht eingeholt</li><li>die Anonymisierung der IP-Adresse wurde nicht korrekt aktiviert</li></ul> </div> </div> <div class="elementor-element elementor-element-a394b04 elementor-widget elementor-widget-text-editor" data-id="a394b04" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Um solchen Mängeln bei der Nutzung von GA vorzubeugen braucht es ein <strong>fundiertes Konzept und eine saubere Implementierung</strong> – und beides fehlt oftmals (wie im angekreideten Fall).</p><p>Daraus ergeben sich wesentliche Maßnahmen, die eine saubere, solide und vor allem werthaltige Nutzung erlauben.*</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-773cad7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="773cad7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af38502" data-id="af38502" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-44f3f13 elementor-widget elementor-widget-heading" data-id="44f3f13" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Wie kann nun Google Analytics datenschutzkonform eingesetzt werden?</h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4f01f623 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4f01f623" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f028af5" data-id="5f028af5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-700abb96 elementor-widget elementor-widget-text-editor" data-id="700abb96" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <figure id="attachment_19752" aria-describedby="caption-attachment-19752" style="width: 1024px" class="wp-caption aligncenter"><img loading="lazy" class="size-full wp-image-19752" src="https://e-dialog.group/wp-content/uploads/Blog-GA-DSGVO.png" alt="Google Analytics DSGVO-konform nutzen" width="1024" height="538" /><figcaption id="caption-attachment-19752" class="wp-caption-text"><small>e-dialog GmbH</small></figcaption></figure> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7bd113b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7bd113b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-638a8b2" data-id="638a8b2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-76d82ad elementor-widget elementor-widget-heading" data-id="76d82ad" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">1. Halten Sie sich an rechtliche Rahmenbedingungen!</h3> </div> </div> <div class="elementor-element elementor-element-06e7dc2 elementor-widget elementor-widget-text-editor" data-id="06e7dc2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Google hat die “Google Data Processing Terms for all Google Products” entsprechend angepasst, um die neuen Versionen der Standardvertragsklauseln (SCC) widerzuspiegeln. Akzeptieren Sie die neuen DPAs von Google in den Settings von Google Analytics.<br />Weisen Sie zudem auch in Ihren Datenschutzbestimmungen auf eine mögliche Datenübermittlung in Drittstaaten hin.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-22c770c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="22c770c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfe9808" data-id="bfe9808" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-24c0dd7 elementor-widget elementor-widget-heading" data-id="24c0dd7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">2. Holen Sie sich die Einwilligung - vorab!</h3> </div> </div> <div class="elementor-element elementor-element-e563e2f elementor-widget elementor-widget-text-editor" data-id="e563e2f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Achten Sie darauf, dass Sie die Einwilligung Ihrer WebsitenbesucherInnen vorab einholen. Das bedeutet, dass Sie Google Analytics erst feuern können, wenn Sie die Einwilligung dazu erhalten haben und diese auch speichern sowie beauskunften können. Eine <a href="https://www.e-dialog.group/wissen/consent-management/">Consent Management Plattform</a> (CMP) erleichtert diesen Prozess.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e0f2acb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0f2acb" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-582e4d4" data-id="582e4d4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0aba8b6 elementor-widget elementor-widget-heading" data-id="0aba8b6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">3. Achten Sie auf die richtige Konfiguration von Google Analytics</h3> </div> </div> <div class="elementor-element elementor-element-9ecdf39 elementor-widget elementor-widget-text-editor" data-id="9ecdf39" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Achten Sie bei Ihrem Setup darauf, dass keine personenbezogenen Daten/PIIs in Analytics einfließen und dass Sie von Features wie zum Beispiel der IP-Anonymization Gebrauch machen.</p><p>Wir unterstützen Sie hierbei gerne, bieten <a href="https://www.e-dialog.group/google-analytics-audit-auf-personenbezug-gemaess-dsgvo/">GA-Audits auf Personenbezug</a> an und begleiten Sie bei der optimalen Analytics-Implementierung, sodass Ihr Webanalyse-Tool weiterhin sorgenfrei und vor allem datenschutzkonform eingesetzt werden kann.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-ebf55e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ebf55e5" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd335a0" data-id="cd335a0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d94f03f elementor-widget elementor-widget-heading" data-id="d94f03f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">4. Auf Serverside Tracking umstellen</h3> </div> </div> <div class="elementor-element elementor-element-dc5c939 elementor-widget elementor-widget-text-editor" data-id="dc5c939" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Serverseitiges Tracking ist nicht nur eine geeignete Lösung, um die Lebensdauer von 1st-Party Cookies zu erhöhen und so manchen Tracking-Blocker zu umgehen, sondern man hat dabei auch Möglichkeiten die Daten zu adaptieren bevor sie an Google Analytics gesendet werden. Das bedeutet konkret, dass man zum Beispiel die IP-Adressen der User komplett entfernt, bevor man die Daten weiter an Google Analytics sendet.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-560f834 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="560f834" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2125d8b" data-id="2125d8b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3201cc8 elementor-widget elementor-widget-heading" data-id="3201cc8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Fazit</h3> </div> </div> <div class="elementor-element elementor-element-70cb66c elementor-widget elementor-widget-text-editor" data-id="70cb66c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Serverseitiges Tracking ist nicht nur eine geeignete Lösung, um die Lebensdauer von 1st-Party Cookies zu erhöhen und so manchen Tracking-Blocker zu umgehen, sondern man hat dabei auch Möglichkeiten die Daten zu adaptieren bevor sie an Google Analytics gesendet werden. Das bedeutet konkret, dass man zum Beispiel die IP-Adressen der User komplett entfernt, bevor man die Daten weiter an Google Analytics sendet.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4f4b0ba elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4f4b0ba" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4ab188" data-id="e4ab188" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bd80bc2 elementor-widget elementor-widget-heading" data-id="bd80bc2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Wenn Sie weitere Fragen zu diesem Thema, den oben genannten Punkten sowie auch der Einbindung von Google Analytics haben, helfen wir Ihnen gerne weiter. <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-89672de elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="89672de" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1aede0" data-id="d1aede0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0fb23df elementor-widget elementor-widget-text-editor" data-id="0fb23df" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><small>*Wir möchten betonen, dass wir keine Rechtsberatungsdienstleistung erbringen und die hier zur Verfügung gestellten Informationen auch eine solche nicht ersetzen können.</small></p> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><h3>Bereit für Ihr neues Projekt?</h3><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/at/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div><div class="mwd-blogPost flex more-topics space-top space-bottom"><div class="container"><h3 class="more-topics-headline">Weitere Themen</h3><div class="col-container"><div class="col"><a href="https://e-dialog.group/at/blog/uncategorized-at/ssgtm-setup-moglichkeiten/" title="ssGTM Setup Möglichkeiten"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog ssGTM Setup Möglichkeiten" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-768x412.jpg 768w, 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